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Blogs

Stop adding reps. Fix your GTM: How AI is rewriting B2B sales

What will AI change - and not change - in B2B sales? Why the next era of go-to-market will be built around systems, signals, automation, and human judgement.

3 July 2026

Blogs

AI-native signals: How Firmable turns buying triggers into pipeline

Use AI-native signals to act on buying triggers faster. Launch a pre-built signal agent in under a minute, scan the entire database for new accounts, and turn signals into CRM tasks and notes.

15 June 2026

Blogs

How to build B2B sales pipeline from scratch

Jake Ragkousis and Ricky Pearl have built pipeline from nothing - in markets with no brand, relationships, or proven playbook. This is the unfiltered version of how they did it.

15 June 2026

Blogs

What is outbound prospecting? A practical guide for B2B sales teams

A practical guide to outbound prospecting for B2B sales teams. Covers ICP definition, channel strategy, playbook building, and the data that makes it all work.

5 June 2026

Blogs

What’s working in B2B sales AI (and what quietly got killed)

This week we brought together a panel of sales leaders who are building and testing AI in their teams. Read what's actually moving the numbers.

22 May 2026

Blogs

What is B2B lead gen? Definition, types, and how it works across global markets 

Channels and mechanics will depend on your market, deal size and maturity of your GTM motion. This guide walks you through the what and the how.

21 May 2026

Blogs

What is an SDR? Definition, role, and why they matter in B2B sales 

An SDR is the first human touchpoint most B2B buyers have with a company. This guide covers the role, how it differs from a BDR or AE, skills, tools, and career path.

12 May 2026

Blogs

What is B2B sales? Definition, process, and how it works 

B2B sales has its own buyers, timelines, and decision-making process. This guide covers how the process unfolds from prospecting to close, the main sales motions, and how it plays out across APAC and North America.

11 May 2026

Blogs

How to choose a sales intelligence platform: 7 questions to ask before you buy

Not all sales intelligence platforms deliver on their promises. These seven questions help B2B sales leaders evaluate what actually matters before signing a contract.

6 May 2026

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